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The Global Newborn Society aims to help reduce neonatal morbidity and mortality. Babies do not talk, or vote, and therefore, need help

child art in our logo shows a lovable little infant exuding innocent, genuine happiness. The skin has no color, and the facial features such as curly hair, prominent eyes, the cute little nose, and long eye-lashes could be seen anywhere in the world - the artist has made an attempt to remind and convince that most problems are likely rooted more in developmental immaturity than in origin, ethnicity, race, and/or gender. There is a new-looking protective bib with a yellow background, indicating happiness, hope, and spontaneity of this age. The little globe reminds us of the need for well-coordinated, world-wide efforts; the Robinson/Equal Earth-like projection suggests that the East/West and North/South do not always need to be viewed separately. Babies need care all over the world.
Even though infancy should be a pleasant phase in life, it is not always so. The vulnerability of young infants, with all their biological limitations, can be seen in this logo in being alone in an open boat floating in an ocean. Most babies grow well without major problems but when an illness does happen, the risk of mortality resembles that of 60-year-old adults. We need efforts to improve awareness, education, and possibly, mass-scale genetic screening programs. A close look at our logo baby could evoke anxiety - the external ears may look a bit 'simplified' without mature folds. Questions keep arising - are the eyes too far apart? Is there some digital fusion? Such isolated 'minor' anomalies are not worrisome but if associated with multiple other birth defects, there may be a need for additional evaluationUnusually-formed major organ systems are one of the 4 leading causes of suffering in infants other than difficulties with the first breath, infections, and prematurity. Timely diagnosis and clinical management can improve survival in sick infants.

When an infant is critically-ill, the
family also has to deal with difficult psychological overtones. The light shades of blue in the surrounding sky look pleasant when the infant is growing well. However, the same environment can be overwhelming and featureless during crises because when needed, the world can seem a bit indifferent. And this is exactly where our organization seeks to make a difference by supporting the infant and the family. On the starboard, the black color of the three intialism letters, the G, N, and S, reminds of iron and its strength. These letters are our pillars of strength: Global coordination, meaningful Novelty, and Social organization. The cast metal still shows some rough, angular edges but we are polishing these continuously to ascertain safety. Interestingly, some of us did not find these letters so metallic but saw strings of a loose, safely-wrapped bow-tie swaddle that 
provided protective support. Others saw the infant as the central feature in this logo who, despite all limitations, is our guide and not just as a passive traveler. In their view, this driver is standing on the bow, not the starboard, of a water scooter boat and is holding the handlebars. The right hand is gripping the cross-bar spur of the upper-case letter G and the left is on the lower offshoot from the spine of the letter S. The upper off-shoot of this letter seems to be pointing inwards, reminding of panoramic, introspective oversight. We request your forgiveness because the hyperlinked websites clearly show that we have knowingly played with the names of different parts of the two letters (G, S) for expression, but this did help in conveying the members' thinking. There were many more interpretations of this painting; another reader saw the infant as being carried by a parent on her/his head, as is common in some cultures. Yet another viewer saw these letters as a parent's spectacles; the infant seemed to be holding these to direct the field of vision. Just as in any other large organization, there were multiple minor differences in our goals, perceptions, and interpretations but at the end of the day, we all realize that every single baby counts.

In the first look, most of us art novices did not notice anything worrisome in the ocean waves in this painting, but some experts saw a pattern that they called “ocean swells”. These small, high-frequency ripples show a musical beauty in motion, but dangerous turbulence can occur if these waves were to collide with each other in the deeper, dark blue waters. Even though there is no obvious surf or its energy, these surging waves may still point right and the coast may finally be closer than it seemed. Careful, well-coordinated panoramic monitoring can help. A similar impact of global integration and coordination is also seen in healthcare interventions; scaling up can reduce logistical costs because the strategies do not need to be constantly reinvented in different parts of the worldMany large campaigns focused on vaccination, nutrition, and education have achieved laudable success. Working together also helps in finding more, better solutions. We must do so - integrated management is a proven healthcare delivery model for newborn infants.

Finally, the red color of our boat underscores our affectionate relationship with the baby. The unpremeditated deeper alizarin crimson hue of the red emphasizes the depth of 
emotions shared during this difficult voyage. Notably, no signs of marine corrosion can be seen anywhere on the boat - we have not lost hope. The painted lettering on the boat's draft just below the waterline reminds us that "Every Baby Counts". We are committed to philanthropy, and if needed, to altruism that does not always need to be visible. The shadow behind the picture gives it prominence over the background
, a wall built out of our adoption and commitment.  

This logo, a work of art, was donated by Dr. Rachana Singh. She, and others who tried to interpret it, have been inspirational. Quoting Shakespeare (Sebastian, 12th Night, Act III, Scene 3, A street), we can no other answer make but thanks, and thanks, and ever thanks!

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